The Fine Art of Virtual Networking
You don’t need to be out-and-about to keep networking. Virtual networking – using social media as your networking platform – allows you to keep and grow your professional connections, even if you are home bound. When done strategically, it can skillfully generate your “unfair share”® of business-building connections and complement traditional networking practices. This seminar will provide step-by-step guidance on how to virtually network with impact; do’s and don’ts and provide a case history. LinkedIn, Twitter and Facebook will be the platforms on which the talk will be focused.
Networking is especially important for women. Studies have shown that women over 50 who lose their jobs are unlikely to be fully employed again. Of additional relevance is the fact that women have been disproportionally impacted by COVID-19, as the Wall Street Journal noted in a recent article.
An exercise for this presentation will be participants selecting up to two people with whom they want to connect or reconnect and reaching out to them.
Jennefer Witter — CEO and Founder – The Boreland Group Inc.
Jennefer Witter is the chief executive officer and founder of The Boreland Group Inc. (TBG – www.theborelandgroup.com), a 17 year old boutique public relations firm headquartered in New York City. The agency specializes corporate communications, with a focus on women-led and minority owned businesses and non-profits. It was selected by TheStreet.com as one of five national, black owned businesses “making a buzz”. Jennefer was named one of the nation’s “10 most successful black CEOS and entrepreneurs” by MadameNoire Magazine.
Jennefer is an active public speaker, with presentations to military, trade and academic venues on regional, national and global platforms, on unconscious bias; gender-based workplace conversation; and public relations, communication and professional growth topics.
Venues include: TedX Albany: The Pentagon; The Brookings Institution; Pennsylvania Conference for Women; the Virginia Business Conference; The Sea Service Leadership Association’s Annual Symposium; Vital Voices Global Ambassadors Program; The Durst Corporation; Ellevate Network; Columbia University; American University and Fordham University. She is an instructor at the 92Y in New York. Jennefer was the keynote speaker at Brown Brothers Harriman’s “Women’s Summit” and Women in Cable Telecommunications DC/Baltimore Chapter. She is a featured speaker with Never Stop Learning, a boutique speakers bureau.
Jennefer is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed,” published by HarperCollins. She has appeared in The Wall Street Journal, Fast Company, the Associated Press, TheStreet.com, Bloomberg Radio, MarketWatch Radio Network and WJLA. Her articles have appeared in Forbes, Business Insider, Medium, HuffPost and numerous small business publications. Previously, she was the public relations expert for Inc.com TV and a contributor to AOL Small Business.
Jennefer is a passionate advocate for women in the workplace. She is an active member of Ellevate Network, a global networking organization for professional women, and serves on the advisory board for Women inPower, a 92nd Street Y led venture that seeks to support and promote senior level professional women to C-level positions. She is a mentor to many women in various professional fields.
Jennefer was formerly a vice president at Ketchum, an award-winning global communications firm. There, she launched a sub-practice that generated one million dollars in revenue in its first year. She has represented numerous corporations throughout her career, from Silicon Valley start-ups to Fortune 500 companies, including IBM and FedEx.
Jennefer holds a Bachelor of Arts degree in Communications (Print Journalism) from New York City’s Fordham University. While at Fordham, she worked at WFUV Radio, which was then student run. She produced and hosted the weekly black public affairs program, “Out Front.” Jennefer received a Regents Diploma from Brooklyn Technical High School, one of the country’s premier STEM schools.